1 min read
Recently we added a new feature for Paubox Marketing, our HIPAA compliant email marketing solution. Customers can now add content blocks to email campaigns that will display text and an image side by side in 2 columns.
How it works
The next time you are drafting an email promotion, you will see new icons for adding either a 2 column block with the image on the right or a 2 column block with the image on the left. 
Simply click on the type of block you would like to insert to add it to your campaign.
Why you should use Paubox Marketing
Paubox Marketing lets recipients view marketing emails like regular emails without relying on out-dated portal notifications which are terrible for the recipient. It allows you to segment and send secure emails including PHI to increase engagement and build your business while remaining HIPAA compliant. Paubox Marketing is the only HIPAA compliant email marketing solution that will:- Sign a BAA
- Provide military-grade encryption
- Allow you to include PHI in your marketing emails
- Allow patients to read your emails directly from their inbox with no extra steps
In addition, Paubox Marketing is HITRUST CSF certified. Compared to the standard marketing tools, Paubox Marketing is the best option for maintaining HIPAA compliance while harnessing the power of personalized email marketing.
For inspiration on how to get started, check out these blog posts:
