Are we sure Iterable is HIPAA compliant? (2025 Update)

Iterable is a marketing automation platform that helps businesses engage with customers through various channels like email, SMS, in-app messaging, and push notifications. It enables personalized communication and automation workflows, making it popular for companies looking to improve customer engagement and experience.

Is Iterable HIPAA compliant? Yes, based on our research, Iterable can be HIPAA compliant.

Will Iterable sign a business associate agreement (BAA)?

Yes, Iterable does mention that it will sign a business associate agreement.

What does the Iterable BAA cover?

Iterable does state that it will sign a BAA with customers to safeguard protected health information (PHI); however, we’re unable to locate the actual agreement on their website.

Conclusion

Iterable signs a BAA and is, therefore, HIPAA compliant.

Learn more: HIPAA Compliant Email: The Definitive Guide

FAQS

What is a business associate agreement?

A business associate agreement (BAA) is a legally binding contract establishing a relationship between a covered entity under the Health Insurance Portability and Accountability Act (HIPAA) and its business associates. The purpose of this agreement is to ensure the proper protection of personal health information (PHI) as required by HIPAA regulations.

Related: Business associate agreement provisions

What is HIPAA?

The Health Insurance Portability and Accountability Act (HIPAA) sets national standards for protecting the privacy and security of certain health information, known as protected health information (PHI).

HIPAA is designed to protect the privacy and security of individuals’ health information and to ensure that healthcare providers and insurers can securely exchange electronic health information. Violations of HIPAA can result in significant fines and penalties for covered entities.

Who does HIPAA apply to?

HIPAA applies to covered entities, which include healthcare providers, health plans, and healthcare clearinghouses. It also applies to business associates of these covered entities. These are entities that perform certain functions or activities on behalf of the covered entity.

Learn more: Who needs to be HIPAA compliant?