1 min read

Base plays from a startup CEO

Person posing in front of a Paubox office map of the United States

Early Paubox customer map - July 2016

Earlier this month, I heard NFL legend Joe Montana speak at the JSV Book Club in San Francisco. One of my key takeaways from that evening was Joe's affinity for Base Plays.

Base Plays are the simple plays you learn early in the season.

These are the same plays you go back to all the time. I strongly felt we could incorporate Base Plays into Paubox, so we set about and compiled them.

For us, Base Plays are the simple tactics and habits that got us to where we are. If we get in a rut or hit a rough patch, we can go back to our Base Plays to get back on track.

For what it's worth to startup founders out there, here are my base plays as CEO of Paubox.

Relevance

Always strive to be and remain relevant.

 

Attendees at a Paubox event in a conference room with presentation screen

 

Arrive early

Do not be late.

Hoala Greevy discussing base plays for startup CEOs

 

Exercise

Paubox is gonna be a monster. Keep in shape, avoid burnout.

Person exercising outdoors at night with city skyline in background

 

Holoholo

Don't forget to get in the water! This is who you are.

Person holding a yellow-finned fish on a beach with coastal hills in the background

 

Customer Feedback

Never forget, use customer feedback as a roadmap of what to build and when to build it.

 

People dining together at a restaurant table with food and drinks

 

Dance with the one that brought you

Take care of the folks that got you here.

 

Two people dining together at a restaurant

 

Community Service

The Leader always gives back.

Team members giving away free spam musubi at a street event

 

 

Two people eating at an outdoor table in a parking lot

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