How AI is arming phishing and deepfake attacks
"The global cost of deepfake fraud is expected to reach $1 trillion in 2024," states Srini Tummalapenta, Distinguished Engineer and CTO of Security...
Clone phishing is a type of phishing attack where a cybercriminal copies (or “clones”) a legitimate email that the victim has previously received, then resends it with a malicious link or attachment substituted for the original content.
Unlike generic phishing that relies on generic mass emails, clone phishing leverages the familiarity of an existing, previously delivered message, making it much harder for users to detect that something is wrong.
According to the study Clone Phishing: Attacks and Defenses, the key steps in a clone phishing attack include:
Defending against clone phishing requires a combination of user awareness, technical controls, and secure processes to reduce the risk of compromise. The study also lists effective countermeasures to defend against clone phishing attacks:
Read also: Steps to protect against phishing attacks
Paubox can help protect against clone phishing by using AI-powered inbound email security that analyzes sender behavior, message context, and intent to identify phishing attempts that closely mimic legitimate emails. Because clone phishing relies on familiarity, Paubox’s ability to detect subtle anomalies in tone, links, and sender patterns is key to stopping these attacks before they reach inboxes.
Paubox also combats one of the core tactics of clone phishing, sender impersonation, through advanced anti-spoofing protections like ExecProtect+, which block emails that falsely appear to come from trusted executives, employees, or known contacts. Combined with multi-layered filtering, link and attachment scanning, and quarantine controls, Paubox reduces the risk that cloned emails can lead to credential theft, malware infection, or HIPAA-related data breaches.
See also: HIPAA Compliant Email: The Definitive Guide (2025 Update)
The primary goal is to trick the recipient into clicking malicious links or downloading harmful attachments that can steal sensitive data, install malware, or compromise accounts.
Signs include unexpected requests for sensitive information or actions, slight changes in sender email addresses, unusual or mismatched URLs, and attachments that the original email did not contain.
Do not click any links or download attachments. Verify the email’s authenticity by contacting the sender through a trusted method, and report the email to your IT department or email provider.
Some advanced email filters and security tools can detect clone phishing by analyzing email headers, attachment signatures, and link behavior, but user vigilance remains critical.
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