Email can be a highly effective tool for communicating health outcomes by delivering timely, personalized, and detailed information directly to patients. Healthcare providers can quickly share health outcomes using email. Framing these emails requires integrating principles to provide clear and effective communication.
The principles of communicating health outcomes
Communicating health outcomes requires conveying clear, accurate, and sensitive information to the patient's emotional and practical needs.
Here are the principles for doing this well:
- Clarity: Health information can be complex and confusing. Simple, straightforward language that avoids medical jargon is necessary to ensure that patients understand their health status and its implications without needing specialized knowledge.
- Accuracy: Mistakes or ambiguities in communicating health outcomes can lead to misinterpretations, unnecessary anxiety, or inappropriate decisions.
- Empathy: The way health outcomes are communicated should acknowledge the emotional context and potential impact on the patient. Tailoring the message to the individual’s emotional and psychological state can help them process the information better.
- Transparency: While it's good to be supportive, it's also necessary to be honest about the realities of the patient's health situation. Transparency helps in building trust and preparing the patient for possible future scenarios.
- Actionability: It's not enough to just inform; communications should also guide patients on what to do next. Providing actionable steps empowers patients and helps them take control of their health.
- Respect for patient autonomy: Patients have the right to make informed decisions about their own healthcare. It means respecting their wishes and providing all the necessary information for them to make choices that align with their values and preferences.
See also: Addressing social determinants of health with HIPAA compliant texts
How do demographics influence the way health outcomes are communicated?
According to an Open Access Emergency Medicine study on the effects of demographics on patient care, “It can be inferred that patient–physician demographic concordance may affect communication patterns and perception of quality of care that can further affect patient–physician relationship and health outcomes.”
Demographics refer to the statistical characteristics of a population, such as age, gender, ethnicity, education level, and socioeconomic status. Age is a large factor; younger demographics often prefer digital communication methods such as text messages, or health apps, which allow for real time, interactive updates. In contrast, older adults may benefit from more traditional methods like email, direct phone calls or printed materials, which they may find more trustworthy or easier to understand.
Cultural backgrounds also require an understanding and integration of beliefs and values, enhancing health communications' receptivity and personal relevance. This can often be reflected in the way socioeconomic status influences the preferred communication channels and their accessibility.
Using email to effectively communicate health outcomes
HIPAA compliant email is an excellent tool for healthcare providers to communicate health outcomes effectively. Its immediacy allows patients to receive time sensitive information promptly. This contributes to the faster distribution of personalized messages where healthcare providers can address patients by name and tailor the content specifically to their medical conditions and treatment needs.
Emails can include detailed content, including text as well as links to trusted resources, instructional videos, and digital pamphlets explaining complex medical terms and procedures. These detailed explanations help patients better understand their health situation. Including attachments and links makes the information comprehensive yet accessible at a click.
Emails also support a continuous dialogue between patients and providers. Patients can review the information at their own pace and respond with questions or updates on their health. Having a record of all of these communications in their email allows both patients and providers to reference past discussions.
See also: Top 12 HIPAA compliant email services
FAQs
What content is appropriate to send via email?
It is appropriate to send nonurgent, privacy-compliant updates via email, such as test results, general health information, appointment reminders, and preventive health tips.
How do I handle email responses from patients?
Responses from patients should be managed promptly and professionally.
What if a patient does not respond to an email?
If a patient does not respond to an email, follow up with an additional email, a phone call, or a postal letter to ensure they have received the information and understand its necessity.
Kirsten Peremore
