Paubox blog: HIPAA compliant email made easy

Is Emma HIPAA compliant? (Update 2024)

Written by Farah Amod | September 11, 2020

Emma is an intuitive email marketing platform that provides tools for creating, sending, and analyzing email campaigns.

With Emma, organizations can design personalized email campaigns, segment their audience, and track performance metrics. This helps them optimize their email marketing efforts, enhance audience engagement, and achieve better marketing results.

Is Emma HIPAA compliant? No, based on our research, Emma may not be HIPAA compliant. 

 

Will Emma sign a business associate agreement (BAA)?

No, Emma will not sign a business associate agreement and therefore is not HIPAA compliant.

 

Conclusion

Emma does not sign a BAA and is, therefore, not HIPAA compliant.

Learn more: HIPAA Compliant Email: The Definitive Guide

 

FAQS

What is a business associate agreement?

A business associate agreement (BAA) is a legally binding contract establishing a relationship between a covered entity under the Health Insurance Portability and Accountability Act (HIPAA) and its business associates. The purpose of this agreement is to ensure the proper protection of personal health information (PHI) as required by HIPAA regulations.

 

What is HIPAA?

The Health Insurance Portability and Accountability Act (HIPAA) sets national standards for protecting the privacy and security of certain health information, known as protected health information (PHI).

HIPAA is designed to protect the privacy and security of individuals’ health information and to ensure that healthcare providers and insurers can securely exchange electronic health information. Violations of HIPAA can result in significant fines and penalties for covered entities.

 

Who does HIPAA apply to?

HIPAA applies to covered entities, which include healthcare providers, health plans, and healthcare clearinghouses. It also applies to business associates of these covered entities. These are entities that perform certain functions or activities on behalf of the covered entity.