Infusionsoft, now known as Keap, is a detailed sales and marketing automation platform designed for small businesses.
With Keap, organizations can automate marketing campaigns, manage customer relationships, and track sales performance. This enables them to streamline their marketing and sales processes, enhance customer engagement, and drive business growth.
Is Keap HIPAA compliant? Yes, based on our research, Keap can be HIPAA compliant.
Will Keap sign a business associate agreement (BAA)?
Yes, Keap will sign a business associate agreement, which can be reviewed here.
What does the Keap BAA cover?
The Keap BAA covers the use and disclosure of protected health information (PHI), stating, “Keap is pleased to announce that our flagship CRM and marketing automation platform may now be used by HIPAA-covered entities and business associates to lawfully store, transmit, and otherwise process protected health information (also known as "PHI").”
Conclusion
Keap signs a BAA and is therefore HIPAA compliant.
Learn more: HIPAA Compliant Email: The Definitive Guide
FAQS
What is a business associate agreement?
A business associate agreement (BAA) is a legally binding contract establishing a relationship between a covered entity under the Health Insurance Portability and Accountability Act (HIPAA) and its business associates. The purpose of this agreement is to ensure the proper protection of personal health information (PHI) as required by HIPAA regulations.
What is HIPAA?
The Health Insurance Portability and Accountability Act (HIPAA) sets national standards for protecting the privacy and security of certain health information, known as protected health information (PHI).
HIPAA is designed to protect the privacy and security of individuals’ health information and to ensure that healthcare providers and insurers can securely exchange electronic health information. Violations of HIPAA can result in significant fines and penalties for covered entities.
Who does HIPAA apply to?
HIPAA applies to covered entities, which include healthcare providers, health plans, and healthcare clearinghouses. It also applies to business associates of these covered entities. These are entities that perform certain functions or activities on behalf of the covered entity.
Farah Amod
