Paubox blog: HIPAA compliant email made easy

Is Branch HIPAA compliant? (Update 2024)

Written by Farah Amod | May 26, 2022

Branch is a mobile growth platform that provides deep linking and attribution solutions to enhance user experiences and measure marketing effectiveness.

With Branch, organizations can create seamless user journeys across web and mobile platforms, track the performance of marketing campaigns, and gain insights into user behavior. This helps them optimize marketing strategies, improve user engagement, and drive app growth.

Is Branch HIPAA compliant? No, based on our research, Branch is not HIPAA compliant. 

 

Will Branch sign a business associate agreement (BAA)?

No, Branch will not sign a business associate agreement and therefore is not HIPAA compliant.

 

Conclusion

Branch does not sign a BAA and is therefore not HIPAA compliant.

Learn more: HIPAA Compliant Email: The Definitive Guide

 

FAQS

What is a business associate agreement?

A business associate agreement (BAA) is a legally binding contract establishing a relationship between a covered entity under the Health Insurance Portability and Accountability Act (HIPAA) and its business associates. The purpose of this agreement is to ensure the proper protection of personal health information (PHI) as required by HIPAA regulations.

 

What is HIPAA?

The Health Insurance Portability and Accountability Act (HIPAA) sets national standards for protecting the privacy and security of certain health information, known as protected health information (PHI).

HIPAA is designed to protect the privacy and security of individuals’ health information and to ensure that healthcare providers and insurers can securely exchange electronic health information. Violations of HIPAA can result in significant fines and penalties for covered entities.

 

Who does HIPAA apply to?

HIPAA applies to covered entities, which include healthcare providers, health plans, and healthcare clearinghouses. It also applies to business associates of these covered entities. These are entities that perform certain functions or activities on behalf of the covered entity.