Facebook Ads are online advertisements that businesses use to promote their products and services on Meta platforms, including Facebook, Instagram, WhatsApp, and Messenger.
Businesses use Facebook Ads to boost online sales, increase in-store traffic, and attract new customers. Meta provides resources and support to help both new and experienced marketers create successful ad campaigns.
Are Facebook Ads HIPAA compliant? No, based on our research, Facebook Ads is not HIPAA compliant.
No, Facebook Ads will not sign a business associate agreement and, therefore, is not HIPAA compliant.
Facebook Ads does not sign a BAA and is therefore not HIPAA compliant.
Learn more: HIPAA Compliant Email: The Definitive Guide
A business associate agreement (BAA) is a legally binding contract establishing a relationship between a covered entity under the Health Insurance Portability and Accountability Act (HIPAA) and its business associates. The purpose of this agreement is to ensure the proper protection of personal health information (PHI) as required by HIPAA regulations.
The Health Insurance Portability and Accountability Act (HIPAA) sets national standards for protecting the privacy and security of certain health information, known as protected health information (PHI).
HIPAA is designed to protect the privacy and security of individuals’ health information and to ensure that healthcare providers and insurers can securely exchange electronic health information. Violations of HIPAA can result in big fines and penalties for covered entities.
HIPAA applies to covered entities, which include healthcare providers, health plans, and healthcare clearinghouses. It also applies to business associates of these covered entities. These are entities that perform certain functions or activities on behalf of the covered entity.