Lob is a direct mail automation platform that provides tools for creating, sending, and tracking personalized mail campaigns.
With Lob, organizations can integrate direct mail into their marketing strategies, automate the mailing process, and monitor campaign performance. This helps businesses enhance customer engagement, streamline operations, and achieve better marketing results.
Is Lob HIPAA compliant? Yes, based on our research, Lob can be HIPAA compliant.
Will Lob sign a business associate agreement (BAA)?
Yes, Lob will sign a business associate agreement, which can be reviewed by contacting their sales team.
What does the Lob BAA cover?
The Lob BAA covers the use and disclosure of protected health information (PHI), stating, “Every printer in Lob’s network meets industry-leading standards to ensure the safety and security of your mail. Our annual third-party audits ensure compliance with HIPAA, SOC-2, and more.”
Conclusion
Lob signs a BAA and is, therefore, HIPAA compliant.
Learn more: HIPAA Compliant Email: The Definitive Guide
FAQS
What is a business associate agreement?
A business associate agreement (BAA) is a legally binding contract establishing a relationship between a covered entity under the Health Insurance Portability and Accountability Act (HIPAA) and its business associates. The purpose of this agreement is to ensure the proper protection of personal health information (PHI) as required by HIPAA regulations.
What is HIPAA?
The Health Insurance Portability and Accountability Act (HIPAA) sets national standards for protecting the privacy and security of certain health information, known as protected health information (PHI).
HIPAA is designed to protect the privacy and security of individuals’ health information and to ensure that healthcare providers and insurers can securely exchange electronic health information. Violations of HIPAA can result in significant fines and penalties for covered entities.
Who does HIPAA apply to?
HIPAA applies to covered entities, which include healthcare providers, health plans, and healthcare clearinghouses. It also applies to business associates of these covered entities. These are entities that perform certain functions or activities on behalf of the covered entity.
Farah Amod
