Optimove is a customer-led marketing platform that provides tools for customer data management, AI-driven multichannel journey orchestration, and marketing attribution.
With Optimove, organizations can consolidate customer data into a single view, orchestrate personalized marketing campaigns across various channels, and measure the effectiveness of each action. This helps businesses enhance customer engagement, increase lifetime value, and drive measurable growth through data-driven marketing strategies.
Is Optimove HIPAA compliant? Yes, based on our research, Optimove can be HIPAA compliant.
Will Optimove sign a business associate agreement (BAA)?
Yes, Optimove will sign a business associate agreement, which can be reviewed by contacting their support team.
What does the Optimove BAA cover?
The Optimove BAA covers the use and disclosure of protected health information (PHI), stating, “Optimove makes contractual assurances about data safeguarding, reporting (including breach notifications), data access in accordance with HIPAA and the HITECH Act, and many other important provisions. Optimove enables you in your compliance with HIPAA and the HITECH Act, and adheres to the HIPAA Security Rule requirements in its capacity as a business associate”.
Conclusion
Optimove signs a BAA and is, therefore, HIPAA compliant.
Learn more: HIPAA Compliant Email: The Definitive Guide
FAQS
What is a business associate agreement?
A business associate agreement (BAA) is a legally binding contract establishing a relationship between a covered entity under the Health Insurance Portability and Accountability Act (HIPAA) and its business associates. The purpose of this agreement is to ensure the proper protection of personal health information (PHI) as required by HIPAA regulations.
What is HIPAA?
The Health Insurance Portability and Accountability Act (HIPAA) sets national standards for protecting the privacy and security of certain health information, known as protected health information (PHI).
HIPAA is designed to protect the privacy and security of individuals’ health information and to ensure that healthcare providers and insurers can securely exchange electronic health information. Violations of HIPAA can result in significant fines and penalties for covered entities.
Who does HIPAA apply to?
HIPAA applies to covered entities, which include healthcare providers, health plans, and healthcare clearinghouses. It also applies to business associates of these covered entities. These are entities that perform certain functions or activities on behalf of the covered entity.
Farah Amod
