Lawyer Stephen Kaplan has served companies in a regulatory compliance and privacy role since 2002, including acting as the Privacy Officer for multiple organizations. In his role as CLO, CCO, and CPO for Health Plan One, L.L.C., and as a consultant, he advises on and assists with the development and implementation of the entity's data privacy policies and practices, working across business groups to drive data privacy excellence.
Kaplan says, "When in doubt, it's probably PHI."
When clients ask whether something is PHI or not, he tells them to treat everything like PHI. "Get everything encrypted. Get all your modalities of communication secured and encrypted through something like Paubox. We really need to assume that what we're going to send needs consent, that what we're going to send is PHI and should be protected."
Healthcare email marketing requires secure transmission as well as storage.
Paubox is one of the only truly HIPAA compliant email marketing tools. Paubox secures PHI in transmission, and you can safely send PHI. Personalization is the key to effective patient communication and successful marketing.