HIPAA and health plan marketing
Health plans are considered covered entities under HIPAA because they handle individuals' protected health information (PHI) as an integral part of...
Mailchimp is an email marketing and automation platform that helps businesses build audiences, design campaigns, and send marketing messages at scale.
Is Mailchimp HIPAA compliant? No. Based on publicly available terms and compliance reporting.
As of February 2026, our review did not identify any publicly disclosed changes to Mailchimp HIPAA-related policies or any newly published BAA terms. Mailchimp’s Standard Terms state, “You’re responsible for determining whether the Service is suitable for you to use in light of your obligations under any regulations like HIPAA…If you’re subject to regulations (like HIPAA) and you use the Service, then we won’t be liable if the Service doesn’t meet those requirements.”
Mailchimp’s Acceptable Use Policy also continues to restrict uploading certain sensitive personal data and shows an update date of September 26, 2025, which does not indicate a shift toward HIPAA support.
No, Mailchimp will not sign a business associate agreement (BAA), and therefore is not HIPAA compliant.
Mailchimp’s own Standard Terms reinforce the practical risk.
Mailchimp does not sign a BAA and is therefore not HIPAA compliant.
See also: HIPAA Compliant Email: The Definitive Guide
A BAA is a legally binding contract establishing a relationship between a covered entity under the Health Insurance Portability and Accountability Act (HIPAA) and its business associates. The purpose of this agreement is to ensure the proper protection of personal health information (PHI) as required by HIPAA regulations.
HIPAA is designed to protect the privacy and security of individuals’ health information and to ensure that healthcare providers and insurers can securely exchange electronic health information. Violations of HIPAA can result in significant fines and penalties for covered entities.
HIPAA applies to covered entities, which include healthcare providers, health plans, and healthcare clearinghouses. It also applies to business associates of these covered entities. These are entities that perform certain functions or activities on behalf of the covered entity.
Health plans are considered covered entities under HIPAA because they handle individuals' protected health information (PHI) as an integral part of...
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