Marketo, an Adobe product, is a leading marketing automation platform that provides tools for creating, managing, and analyzing marketing campaigns.
With Marketo, organizations can design personalized marketing workflows, segment their audience, and track campaign performance. This allows them to optimize marketing strategies, enhance customer engagement, and drive revenue growth.
Is Marketo HIPAA compliant? Yes, based on our research, Marketo can be HIPAA compliant.
Will Marketo sign a business associate agreement (BAA)?
Yes, Adobe will sign a business associate agreement for Marketo, which can be reviewed by contacting your Adobe sales representative or customer success manager.
What does the Marketo BAA cover?
The Marketo BAA covers the use and disclosure of protected health information (PHI), stating, "Adobe Marketo Engage provides the tools and protections to ensure that our Healthcare customers can securely use data that falls under HIPAA in their marketing activities.”
Conclusion
Marketo signs a BAA and is therefore HIPAA compliant.
Learn more: HIPAA Compliant Email: The Definitive Guide
FAQS
What is a business associate agreement?
A business associate agreement (BAA) is a legally binding contract establishing a relationship between a covered entity under the Health Insurance Portability and Accountability Act (HIPAA) and its business associates. The purpose of this agreement is to ensure the proper protection of personal health information (PHI) as required by HIPAA regulations.
What is HIPAA?
The Health Insurance Portability and Accountability Act (HIPAA) sets national standards for protecting the privacy and security of certain health information, known as protected health information (PHI).
HIPAA is designed to protect the privacy and security of individuals’ health information and to ensure that healthcare providers and insurers can securely exchange electronic health information. Violations of HIPAA can result in significant fines and penalties for covered entities.
Who does HIPAA apply to?
HIPAA applies to covered entities, which include healthcare providers, health plans, and healthcare clearinghouses. It also applies to business associates of these covered entities. These are entities that perform certain functions or activities on behalf of the covered entity.
Farah Amod
