Optimizely is an experimentation and optimization platform that provides tools for A/B testing, personalization, and feature management.
With Optimizely, organizations can run experiments, personalize user experiences, and manage feature rollouts to improve website and app performance. This helps them make data-driven decisions, enhance customer engagement, and optimize their digital products and marketing strategies.
Is Optimizely HIPAA compliant? No, based on our research, Optimizely may not be HIPAA compliant.
Will Optimizely sign a business associate agreement (BAA)?
No, Optimizely will not sign a business associate agreement and therefore is not HIPAA compliant.
Conclusion
Optimizely does not sign a BAA and is, therefore, not HIPAA compliant.
Learn more: HIPAA Compliant Email: The Definitive Guide
FAQS
What is a business associate agreement?
A business associate agreement (BAA) is a legally binding contract establishing a relationship between a covered entity under the Health Insurance Portability and Accountability Act (HIPAA) and its business associates. The purpose of this agreement is to ensure the proper protection of personal health information (PHI) as required by HIPAA regulations.
What is HIPAA?
The Health Insurance Portability and Accountability Act (HIPAA) sets national standards for protecting the privacy and security of certain health information, known as protected health information (PHI).
HIPAA is designed to protect the privacy and security of individuals’ health information and to ensure that healthcare providers and insurers can securely exchange electronic health information. Violations of HIPAA can result in significant fines and penalties for covered entities.
Who does HIPAA apply to?
HIPAA applies to covered entities, which include healthcare providers, health plans, and healthcare clearinghouses. It also applies to business associates of these covered entities. These are entities that perform certain functions or activities on behalf of the covered entity.
Farah Amod
