Can I use Oracle Eloqua and be HIPAA compliant? (2025 update)

Oracle Eloqua is a leading marketing automation platform that enables organizations to create and manage personalized marketing campaigns and customer interactions.

With Oracle Eloqua, organizations can design sophisticated marketing workflows, segment their audience, and analyze campaign performance. This allows them to optimize marketing strategies, improve customer engagement, and drive more effective marketing outcomes.

Is Oracle Eloqua HIPAA compliant? Yes, based on our research, Oracle Eloqua can be HIPAA compliant.

Will Oracle Eloqua sign a business associate agreement (BAA)?

Yes, Oracle Eloqua will sign a business associate agreement, which can be reviewed here.

What does the Oracle Eloqua BAA cover?

The Oracle Eloqua BAA covers the use and disclosure of protected health information (PHI), stating, “The Oracle Eloqua HIPAA Advanced Data Security Add-on Cloud Service (that is, the HIPAA add-on) enables marketers to interact directly with healthcare consumers in a secure and compliant way.”

Conclusion

Oracle Eloqua signs a BAA and is therefore HIPAA compliant.

Learn more: HIPAA Compliant Email: The Definitive Guide

FAQS

What is a business associate agreement?

A business associate agreement (BAA) is a legally binding contract establishing a relationship between a covered entity under the Health Insurance Portability and Accountability Act (HIPAA) and its business associates. The purpose of this agreement is to ensure the proper protection of personal health information (PHI) as required by HIPAA regulations.

What is HIPAA?

The Health Insurance Portability and Accountability Act (HIPAA) sets national standards for protecting the privacy and security of certain health information, known as protected health information (PHI).

HIPAA is designed to protect the privacy and security of individuals’ health information and to ensure that healthcare providers and insurers can securely exchange electronic health information. Violations of HIPAA can result in significant fines and penalties for covered entities.

Who does HIPAA apply to?

HIPAA applies to covered entities, which include healthcare providers, health plans, and healthcare clearinghouses. It also applies to business associates of these covered entities. These are entities that perform certain functions or activities on behalf of the covered entity.