Paubox blog: HIPAA compliant email made easy

Paubox products: In-depth feature analysis

Written by Farah Amod | November 17, 2024

According to G2,Paubox is a leader in HIPAA compliant communication and marketing solutions for healthcare organizations. Listed on the Inc. 5000 list of fastest-growing privately owned companies, Paubox is trusted by over 5,000 healthcare organizations, including AdaptHealth, Cost Plus Drugs, Covenant Health, and SimonMed Imaging.”

Paubox offers a comprehensive suite of HIPAA compliant communication solutions tailored for healthcare organizations. Let's look at the features of each product to understand how they address specific healthcare communication needs.

 

Paubox Email Suite

Paubox Email Suite is a HIPAA compliant email encryption solution designed specifically for healthcare organizations. It seamlessly integrates with existing email platforms to provide automatic encryption for all outgoing emails and attachments. This product eliminates the need for portals, passwords, or extra steps for either the sender or the recipient, making secure communication as simple as sending a standard email.

Enhanced security features

  • Zero-step encryption: All outgoing emails and attachments are automatically encrypted without any additional action required from the sender.
  • TLS encryption: Uses transport layer security (TLS) to secure email transmission.
  • HITRUST CSF certified: Meets rigorous security and compliance standards.

Seamless integration

  • Works with existing email clients: Integrates smoothly with Google Workspace, Microsoft 365, and other major email platforms.
  • No separate portal: Recipients can read encrypted emails directly in their inbox without logging into a separate portal.

Compliance and reporting

  • HIPAA compliance: Ensures all emails meet HIPAA regulations for protecting patient health information (PHI).
  • Detailed audit logs: Provides detailed logs for compliance and security audits.

User experience

  • Inbound email security: Includes spam filtering and virus protection for incoming emails.
  • Patented fallback system: Ensures delivery even to recipients who can't receive direct encrypted emails.

Read more: HIPAA Compliant Email: The Definitive Guide 

 

Paubox Marketing

Paubox Marketing is an email marketing platform that allows healthcare organizations to send HIPAA compliant email campaigns containing protected health information (PHI). This innovative solution enables healthcare providers to create highly personalized and relevant email content while maintaining strict compliance with privacy regulations. It's designed to improve patient engagement and outcomes through targeted, secure communication.

HIPAA compliant personalization

  • PHI inclusion: Allows the use of protected health information in marketing emails for highly personalized content.
  • Dynamic content: Enables the creation of emails that change based on recipient data.

Advanced campaign management

  • Segmentation tools: Create targeted lists based on patient data for more relevant campaigns.
  • A/B testing: Test different email versions to optimize engagement.

Analytics and reporting

  • Real-time tracking: Monitor open rates, click-through rates, and other metrics.
  • HIPAA compliant analytics: Gather insights without compromising patient privacy.

Compliance features

  • Secure list management: Ensures patient contact lists are stored and managed in compliance with HIPAA.
  • Consent management: Tools to manage patient opt-ins and opt-outs following regulations.

Read also: HIPAA compliant email marketing: What you need to know 

 

Paubox Email API

The Paubox Email API is a powerful tool that allows developers to integrate HIPAA compliant email functionality directly into their applications or services. This RESTful API enables the programmatic sending of encrypted emails containing PHI, making it an ideal solution for healthcare software providers or organizations with custom healthcare applications that require secure email communication.

Integration capabilities

  • RESTful API: Easy-to-use API for sending HIPAA compliant emails programmatically.
  • Multiple programming languages: Supports integration with various programming languages including Python, PHP, and Node.js.

Security and compliance

  • Encryption: Ensures emails are encrypted from the moment they're sent until they're received.
  • HITRUST CSF certified: Meets stringent security standards for handling PHI.

Developer-friendly features

  • Comprehensive documentation: Detailed API documentation and code samples.
  • Sandbox environment: Test integrations in a safe environment before going live.

Scalability and performance

  • High deliverability rates: Optimized for reliable email delivery.
  • Scalable infrastructure: Designed to handle high-volume email sending.

See more: HIPAA compliant email API for developers 

 

Paubox Texting

Paubox Texting is a secure, HIPAA compliant text messaging solution that enables healthcare providers to communicate with patients via SMS without compromising privacy or security. This product allows for the sending of personalized texts containing PHI, making it ideal for appointment reminders, test results, and other time-sensitive communications. It works with patients' native messaging apps, requiring no additional downloads or logins.

Secure messaging features

  • Encryption: All text messages are encrypted to protect PHI.
  • Two-factor authentication: Ensures only authorized personnel can send texts containing PHI.

Patient-friendly design

  • No app required: Patients receive secure texts directly on their native messaging app.
  • Cross-platform support: Works on both iOS and Android devices.

Healthcare-specific functionality

  • Appointment reminders: Send automated reminders to reduce no-shows.
  • Test results delivery: Securely communicate test results via text.
  • Medication reminders: Help patients adhere to medication schedules.

Administrative tools

  • Message templates: Create and save templates for common communications.
  • Scheduling: Plan and schedule text messages in advance.

See also: The guide to HIPAA compliant text messaging 

 

Paubox Forms

Paubox Forms is a secure web form solution that allows healthcare organizations to collect patient information online while maintaining HIPAA compliance. This product enables the creation and embedding of customizable, secure forms on healthcare websites, ensuring that any patient data collected is transmitted and stored following HIPAA regulations. It's a necessary tool for streamlining patient intake processes and other data collection needs in healthcare settings.

Form building and customization

  • Drag-and-drop builder: Easy-to-use interface for creating custom forms.
  • Conditional logic: Create dynamic forms that change based on user input.

Security and compliance

  • HIPAA compliant data transmission: All form submissions are encrypted.
  • Secure storage: Collected data is stored in compliance with HIPAA regulations.

Integration capabilities

  • Website embedding: Easily embed forms on existing healthcare websites.
  • API access: Integrate form data with other healthcare systems.

User experience

  • Mobile-responsive design: Forms work seamlessly on all devices.
  • Progress saving: Allows users to save partially completed forms and return to them later.

Data management

  • Export functionality: Easily export form submissions for analysis or record-keeping.
  • User access controls: Set permissions for who can access and manage form data.

Each of these Paubox products is designed to address specific communication challenges in the healthcare industry while maintaining the highest standards of security and regulatory compliance. Together, they form a comprehensive suite of tools that enable healthcare organizations to communicate effectively and securely with patients and partners.

 

FAQs

What is Paubox?

Paubox is a company that provides HIPAA-compliant email solutions for healthcare organizations.

 

How does Paubox ensure HIPAA compliance?

Paubox encrypts all outgoing emails by default, supports secure protocols (TLS 1.2 and 1.3), and offers a business associate agreement (BAA) to customers.

 

Do recipients need special software to read Paubox-encrypted emails?

No, recipients can read Paubox-encrypted emails directly in their inboxes without needing portals, passwords, or additional software.

 

Can Paubox be used for email marketing?

Yes, Paubox offers a HIPAA-compliant email marketing solution called Paubox Marketing, which allows for personalized and segmented campaigns.

 

Is Paubox certified for security standards?

Yes, Paubox solutions has been HITRUST CSF certified since 2019, demonstrating their commitment to healthcare data security.

See also: HIPAA Compliant Email: The Definitive Guide