Paubox Weekly: Healthcare email marketing and Dean's Law of Thirds

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Today’s Paubox Weekly is 403 words - a 2 minute read.

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1. Healthcare email marketing (Paubox Zoom social mixer)

Thursday's April Zoom social mixer featured a presentation on healthcare email marketing by our very own Dean Levitt. 

By the numbers:

• The first rule of email marketing: Just click send
• Dean's Law of Thirds: Everyone sees the top 1/3 of an email; 2/3 of people will scroll down; only 1/3 will reach the end.
• If open rates are lower than 10%, improve subject line.

See the other takeaways

2. 100+ ChatGPT prompts for healthcare professionals

Here's an extensive list of 100+ ChatGPT prompts tailored to the unique needs and challenges of the healthcare industry.

Go Deeper: These prompts guide A.I. chatbots in generating valuable insights, recommendations, and content, enabling healthcare professionals to save time, increase efficiency, and provide better patient care.

Use the power of A.I.

3. How to verify an email is encrypted

Here's how to recognize encrypted emails and ensure HIPAA compliance.

In the know: TLS safeguards your data as it travels between the sender and recipient, ensuring the information remains confidential and protected from unauthorized access. But there's a catch.
What happens when the recipient doesn't support encryption? 

4. Do you need to ensure HIPAA compliance for incoming emails?

Legal responsibility for incoming emails containing PHI begins when the email is accessed and read.

The big picture: A clear understanding of the responsibilities related to incoming emails containing PHI is essential for maintaining patient trust, avoiding legal penalties, and effectively managing risk.

Safeguarding PHI after receiving the email

5. Healthcare email marketing use cases that contain PHI

Email marketing is a powerful tool for fostering engagement and sharing valuable information.

The bottom line: These strategies can help healthcare organizations build strong relationships with their patients while ensuring compliance and protecting their privacy.

12 healthcare email marketing use cases

Community links

• HIPAA compliance in direct mail marketing. Link
• The HIPAA compliant cloud services checklist. Link
• New survey reveals gap in cybersecurity implementation. Link
• The NCC Group releases data on March ransomware attacks. Link
• Former healthcare workers plead guilty to HIPAA violations. Link

Good reads from around the web

• Amazon closing Halo health division, lays off staff while offering hardware refunds. Link
• How health care workers can get free Chipotle to celebrate National Nurses Week. Link
• HHS Releases Proposal to Expand Health Care for DACA Recipients. Link
• Apple Plans AI-Powered Health Coaching Service, Mood Tracker and iPad Health App. Link
• Should we trust Apple with mental health data? Link