Replies added to Paubox Texting

Paubox Texting now supports replies. In addition, we've integrated it into Paubox Marketing.

In a nutshell, we're building a HIPAA compliant, omnichannel communication solution. 

What's happening: We launched Paubox Texting during day one of ViVE 2024 Los Angeles conference in February. The initial launch solely included the ability to send HIPAA compliant texts via API.

See also: Developer docs (Paubox Texting)

Diving deeper:

• Via customer feedback, we quickly learned replies are the missing feature that’s needed the most. 
• We immediately got to work on building out replies.
• Unlike an email, a reply to a Paubox Text sits on our infrastructure and not in our customers' mailboxes. Replies must therefore be reflected in the Paubox Dashboard.
• So if both outgoing and incoming Paubox Texts reside in the Paubox Dashboard, we need to identify who they belong to. This leads to the concept of contact management.
• Paubox Marketing, our HIPAA compliant email marketing solution, already stores contacts for customers. 
• We therefore merged Paubox Texting with Paubox Marketing. 

What's next?: Next up, we're next building out read receipts and support for attachments.

Why it matters: We believe the market wants an omnichannel, HIPAA compliant communication solution. We know this because our customers are asking for it. 

We're building it.