A Secure Email API can be used to send Transactional Email, or email that assists an agreed-upon interaction between a sender and recipient. For example, a marketing email delivered between you, the customer, and your favorite store is a transactional email. In US Banking, this is often between a bank and its customer. Transactional Emails may also be called “triggered” emails because they can include any email that is generated by a customer's specific action with a bank portal or smartphone app.
Transactional messages for most businesses often don’t contain sensitive information and can be sent without worry of encryption. This is because you can send transactional emails as part of an email marketing campaign, or on the consumer’s end, you can receive a transactional email about a password reset, confirmation email, welcome email, account creation, order confirmation or more. But because a transactional email in US Banking can have credit data, bank information and other Personally Identifiable Information(PII), it requires email providers, and by extension email solutions, to be compliant. However, there are limited options when it comes to Secure Email API providers, so most email service providers (and as a result consumers) are left out in the cold. In US Banking, common secure email API use cases include basic banking information, monthly statements, and credit card information.
As we mentioned, common secure email API use cases in Banking include basic banking information (PIN, Account and Routing numbers), monthly statements, and credit card information. Let’s take a quick look at some of these use cases.
Leading banks know that mobile banking usage is skyrocketing. Bank portals however, are notoriously hard to navigate for end users. Accessing basic banking information via traditional bank portals often leads to lower Customer Satisfaction Scores and higher call volumes to Support Centers.
Use cases for basic Banking information via the Paubox Email API include:
SEE ALSO: Why Healthcare Businesses Choose the Paubox Email API
Requiring monthly bank statements to be downloaded via clunky bank portals is another friction point for bank customers. Using the Paubox Email API, bank statements can be securely delivered directly to customer inboxes.
Monthly Statements via the Paubox Email API can provide:
Credit Card information use cases to consider include: