Using HIPAA compliant email to spread awareness about discrimination

Organizations can combat discrimination and foster a more inclusive healthcare environment by using HIPAA compliant email to create awareness amongst stakeholders. 

Why use HIPAA compliant email?

Redpoint Global has reported that 80% of patients favor using digital channels to communicate with healthcare providers. However, there is one challenge: healthcare communications often involve sensitive information. A HIPAA compliant email service ensures that protected health information (PHI) is secure through encryption, access controls, and audit trails. While the focus of anti-discrimination campaigns may not directly involve PHI, maintaining compliance builds trust and protects against potential breaches.

Steps to create an effective email campaign

Define your objectives

Set clear goals for the campaign. Are you educating patients on their rights, providing resources for healthcare professionals, or promoting organizational policies? Tailoring your message to your audience ensures better engagement.

Develop engaging and informative content

Your emails should:

• Educate: Explain what discrimination in healthcare looks like and its impact.
• Empower: Share actionable steps for recognizing and reporting discriminatory practices.
• Connect: Include links to resources, such as patient advocacy groups or training modules for staff.

Maintain HIPAA compliance

• Avoid PHI: Do not include identifiable patient information unless explicit consent is obtained.
• Use secure platforms: Ensure your email system is HIPAA compliant, employing encryption and secure access. Systems offered by Paubox were created for communication within the healthcare sector and may be the best option to choose. 
• Gain authorization: Obtain written consent for using any patient stories or testimonials.

Go deeper: HIPAA compliant email marketing: What you need to know

Target your audience effectively

Segment your email lists based on recipients’ needs. For instance, healthcare professionals might benefit from diversity training resources, while patients could receive information on how to file complaints about discrimination.

Include a clear call-to-action (CTA)

Encourage recipients to:

• Sign up for anti-discrimination workshops.
• Access educational materials.
• Share feedback or report incidents via secure channels.

Monitor and evaluate your campaign

Track metrics like open rates, click-through rates, and responses to CTAs. Use feedback to refine future communications.

FAQs

How do I ensure my email platform is HIPAA compliant?

Choose an email provider that offers encryption, access control, and audit trails such as Paubox. Verify that they sign a business associate agreement (BAA) to comply with HIPAA regulations.

How often should I send emails about discrimination awareness?

The frequency depends on your audience and goals. Monthly newsletters, event-driven updates, and periodic reminders are effective without overwhelming recipients.