Respiratory virus season often begins around October and can last until March or April, peaking in winter. The combination of colder weather and people spending more time indoors creates the perfect environment for these viruses to thrive. Due to this increase in viral cases, constant communication, like HIPAA compliant email, is necessary to ease the burden placed upon healthcare services across the country.
The impact of the respiratory virus season on healthcare organizations
Respiratory virus season occurs during the colder months, typically from fall to early spring. During this time, viruses like influenza, respiratory syncytial virus (RSV), and COVID-19 spread more rapidly. According to a study from Science Magazine, “The COVID-19 pandemic has exposed the extent to which countries are still ill prepared to monitor the emergence of new viruses, to assess their potential public health risk and the effectiveness of public health responses.”
During this time hospitals, clinics, and urgent care centers see a sharp increase in patient visits, particularly from vulnerable populations like the elderly, young children, and those with preexisting conditions. Resources such as beds, ventilators, and personal protective equipment (PPE) may become strained. Larger hospitals and health systems generally have more resources to handle the surge in patients. They have more staff, equipment, and space to accommodate the increased demand.
However, they can struggle with overcrowding and resource shortages during peak times. Smaller healthcare providers, such as community clinics and rural hospitals, often face greater challenges. They may lack the staff and equipment needed to manage the influx of patients, making it harder to provide timely care. The strain can be more pronounced in smaller facilities, potentially leading to longer wait times, delayed treatments, and increased pressure on healthcare workers.
The role of communication
Clear and timely messaging connects public health authorities like the HHS with communities so that information about risks, preventive actions, and resources reaches everyone. Engaging in communication builds trust and empowers people to take action. Relying solely on blog posts or passive communication methods isn’t enough to reach everyone.
Limiting communication to just one platform narrows the audience, leaving many in the dark. While blogs can be informative, not everyone actively searches for health information online. Some people may miss these updates entirely, especially those who are not digitally engaged or who lack reliable internet access. Public health initiatives need to cast a wide net, using a variety of platforms to make sure that messages are visible to all, regardless of where they get their information.
Reaching patients directly is the core focus of public health efforts. Patients need to receive information in a way that meets their specific needs and circumstances.
How email acts as a solution to communication challenges
When health organizations need to quickly disseminate information about viruses like the flu, RSV, or COVID-19, email provides a direct line to the public. Unlike social media posts that can get lost in the shuffle, emails land right in the inbox, ensuring the message is seen promptly. Immediacy becomes necessary when every hour counts, whether sharing updates about vaccine availability, symptoms to watch for, or steps to prevent illness.
Beyond delivering information, email allows for ongoing engagement with the public throughout the season. It’s not just a one-time communication. Health organizations can send follow-up emails with the latest data, reminders for vaccination appointments, or answers to frequently asked questions.
See also: Top 12 HIPAA compliant email services
FAQs
What is HIPAA?
It is a U.S. law that protects the privacy and security of individuals' health information.
Can PHI be in an email header?
Protected health information (PHI) in the header should be avoided.
What is the role of the HHS?
The role of the HHS is to enhance the health and well-being of all Americans by providing effective health and human services and promoting advances in public health.
Kirsten Peremore
