Grassroots Labs is an Atlanta-based online marketplace for lab testing. The company helps individuals receive testing at up to a 70% discount from traditional lab testing and provides testing for hormone imbalances, chronic illness, allergies, general wellness, and more.
Their customers are frequently medical health-sharing organizations, digital health companies, and self-insured companies that provide referrals. Patients can then buy tests online and complete the process through partner labs locally run nationwide. Results can be provided within 3-5 days, and individuals can share them with their healthcare providers.
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Company snapshot |
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Industry |
Lab testing |
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Use case |
Securely email patients, providers, and agencies through the Paubox API |
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Used solution |
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We sat down with Zach Aten, co-founder and CEO, to learn how Paubox has helped them serve patients with quality lab testing experiences.
Grassroots Labs discovered Paubox through Google Search when Aten found some of Paubox's online resources. They needed something easy to implement with little friction. The team was ready to try something new, and as Aten researched more options, it quickly became clear that Paubox was the right solution.
Since Grassroots Labs primarily sends email-related orders, they wanted something simple but effective and secure for customer communication. "Whenever [a customer] bought something, whenever they changed their password, if they bought a test that required extra instructions or follow-up, we would send that via email. And so we wanted an encrypted option for that."
Soon, he was ready to implement the new API. He said the process was "Easy…I just gave the documentation to my developer and he switched it over, I think in a couple of days." It's been smooth sailing since.
Now, Aten says every email they send goes through the Paubox API. Even the app they currently use for email marketing is protected through the API. They've been using Paubox for about a year. "It's been great," Aten says. "It just works, you know? I haven't had to look at it or mess with it, so that means it's doing its job."
The team's favorite part? Ease of use and customer service. "Customer service has been great… there's maybe been a problem one or two times…and once I reached out, it got fixed. So, support's been good."
As Grassroots Labs expands, they plan to use more Paubox products when the time is right. Paubox offers seamless API, email, email marketing, and texting options. With an incredible customer service team, every organization can feel confident they'll receive the support they need.
Ready to try Paubox's HIPAA compliant email API? Try it for free today.