Paubox Marketing

Personalized, HIPAA compliant email marketing

Boost engagement and increase revenue opportunities by personalizing emails to patients

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4,000+ customers trust Paubox to secure 68 million emails every month

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Personalize with PHI

Send targeted emails that resonate with your audience without violating HIPAA.

  • Create personalized care journeys
  • Leverage tailored content and dynamic text to move beyond generic group messages
  • Ensure every email is secure, encrypted and 100% HIPAA compliant
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Paubox Builder

Create engaging emails

Build emails with a drag-and-drop design editor or use your own custom HTML.

  • Include dynamic text not just for patient names, but also medical conditions, prescribed medications and more
  • Choose from a variety of customizable layouts
  • Create segmented audiences based on PHI and other contact data

Leverage marketing automation

Create drip campaigns to nurture patients and send relevant content at the right time.

  • Create automated drip campaigns
  • Trigger workflows based on segmented audiences or user actions
  • Send reminders, recommendations for additional services and more
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See results

Improve conversion rates by 40% or more with personalized patient messages.

  • Boost revenue and drive return visits
  • Analyze campaign results with rich analytics and data visualizations
  • Showcase the ROI of your email marketing strategies

How many contacts do you have?



Billed annually
0 – 100 contacts


Send personalized email with PHI

Paubox enforces TLS encryption for every email campaign, so marketing teams can send personalized emails directly to patients’ inboxes that include PHI.

Drag and drop builder

Quickly and easily create beautiful emails with our intuitive design builder.

Dynamic text

Insert dynamic smart text based on custom contact data fields.

Image and file manager

Easily organize and securely store images and files

Send unlimited emails

Pricing is based on contacts stored, not emails sent in a month.

Optimized email deliverability

Maximizes email deliverability and avoids outbound email ending in spam folders by updating your SPF record and configuring DKIM and DMARC protocols.


Audience segmentation

Manage contacts and and create audience lists based on custom field data.

Securely upload and store contacts and data

Contact data is housed securely within the platform.

Custom data fields

Create and import custom contact data fields.


HIPAA compliant

Maintain the highest privacy and data protection with our HIPAA seal of compliance by Compliancy Group.

HITRUST CSF certified

Safeguard your data with Paubox Email Suite, which has been HITRUST CSF certified for its rigorous controls.

Business associate agreement

Under HIPAA, organizations that use a service provider to process PHI on their behalf must put in place a business associate agreement with that service provider. Paubox includes BAAs with all accounts.

TLS protocols 1.2 & 1.3

As per NSA guidance, Paubox supports only TLS 1.2 and TLS 1.3. The following obsolete protocols are not supported: SSL 2.0, SSL 3.0, TLS 1.0, and TLS 1.1.

U.S. data centers

Rely on our cloud-based, redundant infrastructure with 99.99%, uptime. Customer data is stored encrypted at-rest and solely in U.S data centers.

Marketing Automation

Workflow builder

Create advanced drip campaigns with an easy-to-use visual builder

Automation triggers

Automate workflow journeys based on user action


Performance reporting

Track overall performance of email campaigns, track specific link clicks, and download reports.

Email link click tracking

See which readers clicked on your links.

Data visualizations for reporting

Visual reporting for a quick glance view of campaign performance.

API endpoints to integrate data with external reporting tools

Automatically pull analytics and results into an external reporting dashboard.


Integrations, Admin and Support

API connections to CRM/EHR/EMRs

Connect to a customer or patient database via API to automatically sync contact data.

U.S.-based support team

Support team available to assist with implementation, training and support.

Phone support

Our customer success team is available by phone for extended hours, Monday through Friday, to assist with any technical or support issues our customers might have.

Help center documentation

Learn how to use Paubox products quickly with concise how-to articles, and step-by-step instructions.

Why Paubox?

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Increase revenue and improve patient outcomes

Boost revenue and engage patients with personalized and customized messages that drive return visits. 

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Reduce risk

Every email sent is HIPAA compliant, every time. Paubox Marketing is HITRUST CSF certified and offers a business associate agreement for all customers.

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Improve visibility

Paubox Marketing maximizes email deliverability so emails avoid spam folders, and real-time dashboards and reports identify the most impactful campaigns.

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Get help when you need it

Paubox customer service is a best-in-class, U.S.-based team who is available via email or phone.

How Paubox Marketing works

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Design your email

Use style themes and dynamic content options to personalize emails.

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Send to your audience

Use subscription lists to target and send your email to a specific audience.

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Emails get encrypted

Emails are seamlessly encrypted by Paubox servers with 128/256-bit AES encryption.

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Protect emails in transit

Emails are protected while on their way to the recipient’s inbox with TLS 1.2 encryption protocol and higher

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Emails arrive in their inboxes

Recipients can read secure marketing emails directly in their inboxes, without the hassle of a portal.

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Analyze results

View real-time analytics and set up API endpoints to integrate data into external dashboards.

Try Paubox Marketing

Related resources

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Marketing Guide

Healthcare’s guide to personalized and HIPAA compliant email marketing

Healthcare marketers know that a successful email campaign is one that is personalized to an audience segment. However, HIPAA regulations have limited marketers’ ability to add this personal touch. 

In “A comprehensive guide to building your security strategy,” we give you the blueprint to create a strategy to keep your organization and its data safe.

Read more

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Email marketing & HIPAA compliance: Can the two be compatible?

In terms of marketing power, email marketing is unparalleled. Email marketing offers the highest return on investment of any marketing method, with an average return of $42 for every $1 spent.

However, healthcare marketers face unique challenges because of strict HIPAA regulations, making it difficult to utilize email in their marketing programs.

Read more