Paubox Marketing
Personalized, HIPAA compliant email marketing
Boost engagement and increase revenue opportunities by personalizing emails to patients
4,000+ customers trust Paubox to secure 68 million emails every month
Personalize with PHI
Send targeted emails that resonate with your audience without violating HIPAA.
- Create personalized care journeys
- Leverage tailored content and dynamic text to move beyond generic group messages
- Ensure every email is secure, encrypted and 100% HIPAA compliant
Create engaging emails
Build emails with a drag-and-drop design editor or use your own custom HTML.
- Include dynamic text not just for patient names, but also medical conditions, prescribed medications and more
- Choose from a variety of customizable layouts
- Create segmented audiences based on PHI and other contact data
Leverage marketing automation
Create drip campaigns to nurture patients and send relevant content at the right time.
- Create automated drip campaigns
- Trigger workflows based on segmented audiences or user actions
- Send reminders, recommendations for additional services and more
See results
Improve conversion rates by 40% or more with personalized patient messages.
- Boost revenue and drive return visits
- Analyze campaign results with rich analytics and data visualizations
- Showcase the ROI of your email marketing strategies
How many contacts do you have?
$0/mo
Billed annually
0 – 100 contacts
Campaigns
Send personalized email with PHI
Paubox enforces TLS encryption for every email campaign, so marketing teams can send personalized emails directly to patients’ inboxes that include PHI.
Quickly and easily create beautiful emails with our intuitive design builder.
Insert dynamic smart text based on custom contact data fields.
Easily organize and securely store images and files
Pricing is based on contacts stored, not emails sent in a month.
Optimized email deliverability
Maximizes email deliverability and avoids outbound email ending in spam folders by updating your SPF record and configuring DKIM and DMARC protocols.
Contacts
Manage contacts and and create audience lists based on custom field data.
Securely upload and store contacts and data
Contact data is housed securely within the platform.
Create and import custom contact data fields.
Compliance
Maintain the highest privacy and data protection with our HIPAA seal of compliance by Compliancy Group.
Safeguard your data with Paubox Email Suite, which has been HITRUST CSF certified for its rigorous controls.
Under HIPAA, organizations that use a service provider to process PHI on their behalf must put in place a business associate agreement with that service provider. Paubox includes BAAs with all accounts.
As per NSA guidance, Paubox supports only TLS 1.2 and TLS 1.3. The following obsolete protocols are not supported: SSL 2.0, SSL 3.0, TLS 1.0, and TLS 1.1.
Rely on our cloud-based, redundant infrastructure with 99.99%, uptime. Customer data is stored encrypted at-rest and solely in U.S data centers.
Marketing Automation
Create advanced drip campaigns with an easy-to-use visual builder
Automate workflow journeys based on user action
Analytics
Track overall performance of email campaigns, track specific link clicks, and download reports.
See which readers clicked on your links.
Data visualizations for reporting
Visual reporting for a quick glance view of campaign performance.
API endpoints to integrate data with external reporting tools
Automatically pull analytics and results into an external reporting dashboard.
Integrations, Admin and Support
API connections to CRM/EHR/EMRs
Connect to a customer or patient database via API to automatically sync contact data.
Support team available to assist with implementation, training and support.
Our customer success team is available by phone for extended hours, Monday through Friday, to assist with any technical or support issues our customers might have.
Learn how to use Paubox products quickly with concise how-to articles, and step-by-step instructions.
Why Paubox?
Increase revenue and improve patient outcomes
Boost revenue and engage patients with personalized and customized messages that drive return visits.
Reduce risk
Every email sent is HIPAA compliant, every time. Paubox Marketing is HITRUST CSF certified and offers a business associate agreement for all customers.
Improve visibility
Paubox Marketing maximizes email deliverability so emails avoid spam folders, and real-time dashboards and reports identify the most impactful campaigns.
Get help when you need it
Paubox customer service is a best-in-class, U.S.-based team who is available via email or phone.
How Paubox Marketing works
01
Design your email
Use style themes and dynamic content options to personalize emails.
02
Send to your audience
Use subscription lists to target and send your email to a specific audience.
03
Emails get encrypted
Emails are seamlessly encrypted by Paubox servers with 128/256-bit AES encryption.
04
Protect emails in transit
Emails are protected while on their way to the recipient’s inbox with TLS 1.2 encryption protocol and higher
05
Emails arrive in their inboxes
Recipients can read secure marketing emails directly in their inboxes, without the hassle of a portal.
06
Analyze results
View real-time analytics and set up API endpoints to integrate data into external dashboards.
Try Paubox Marketing
Related resources
Marketing Guide
Healthcare’s guide to personalized and HIPAA compliant email marketing
Healthcare marketers know that a successful email campaign is one that is personalized to an audience segment. However, HIPAA regulations have limited marketers’ ability to add this personal touch.
In “A comprehensive guide to building your security strategy,” we give you the blueprint to create a strategy to keep your organization and its data safe.
Webinar
Email marketing & HIPAA compliance: Can the two be compatible?
In terms of marketing power, email marketing is unparalleled. Email marketing offers the highest return on investment of any marketing method, with an average return of $42 for every $1 spent.
However, healthcare marketers face unique challenges because of strict HIPAA regulations, making it difficult to utilize email in their marketing programs.