Learn six major benefits of using healthcare email in your practice. You might be surprised by the impact a simple tool like email can have on your practice and patients.
Download: Whitepaper: Are Patient Portals Ruining Your Healthcare Business?
Six major benefits of using healthcare email in your practice
Nowadays, every industry benefits from digitalization, and medical and healthcare organizations are no exception. With healthcare email, you can improve your patient reach without adding extra work to your already heavy workload.
Use this simple yet transformative tool in your healthcare practice for the following six proven benefits.
1. Emailing your patients makes your job easier while increasing patient care
There is only one of you and hundreds of your patients. At best, you see some of them once a year for an annual exam or manage chronic visits in short visits to try and make time for everyone.
How can you reach your patients without over-extending yourself more than you already are?
The solution is email that allows you to include protected health information (PHI) so you can talk with specific patients and patient groups about their conditions. Once you have your content and/or information in a healthcare email, you can use it repeatedly or send it to a segmented list of patients. Paubox makes it simple and easy for healthcare providers to finally use email to communicate with their patients while remaining HIPAA compliant.
2. Create stronger relationships with your patients
Building trust between you and your existing patients is made easier with meaningful email messages. For example, patients feel cared for and connected with their caregivers when they receive reminders to take prescription medication or get their flu shot, or when they receive encouragement to follow their treatment plans.
Healthcare email marketing enables providers to manage communication effectively and track engagement. In addition, your staff can utilize the information you gather about patient interaction from your emails to improve communication and relationship-building activities.
3. Improve patient outcomes through education
Wouldn’t it be wonderful if your patients skipped the online medical horror stories and half-truths and got their information directly from you? Send curated information approved by you to your patients.
Healthcare email marketing better equips patients to make informed decisions about their healthcare needs and helps you help them make treatment plans that are grounded in solid data and best practices.
Healthcare depends on the relationship between the patient and the provider. Making sure patients are informed about diagnoses and potential treatments leads to better outcomes.
Give your patients the information they need for a healthier outlook and a trustworthy provider-patient relationship.
4. Communicate securely and in confidence
Email is a wise choice for doctors’ offices and other practitioners who must comply with HIPAA and other privacy regulations. In addition, it gives patients peace of mind that you are communicating securely.
News of data breaches makes headlines all the time now. Healthcare is a target for cybercriminals. So, using a secure and HIPAA compliant platform is important for building trust and putting patients’ minds at ease.
With Paubox Marketing, you’re communicating easily with your patients but using military-grade encryption for their peace of mind and security.
5. Promote your practice’s special offers and events
Let your patients know about health products, special events, tests and treatment plans that can improve their health and well-being.
For example, email reminders for flu shots, annual exams and cancer screenings can save lives! Are you holding any seminars, open houses or special events? Let your patients know about your events to boost attendance.
Your patients want to hear from you. This information is a great way to grow your patient community. The power of the targeted email makes it all possible. Patients love feeling cared for and being connected with their providers.
6. Healthcare email marketing encourages positive actions
Personalized messages with links to relevant care options, online appointments, classes or products encourage patients to comply with their healthcare treatment.
You can make your email meaningful and PHI-specific so that your patients read it and take action when you use an email solution like Paubox Marketing or Paubox Email Suite.
As you build strong relationships by providing encouragement and helpful information, watch your patient outcomes and community growth soar.
6 major benefits of healthcare email for your practice
Implementing a HIPAA compliant email system may seem like a daunting challenge. However, it’s a lot easier than you think. Paubox has a variety of products that can help you achieve easy and secure email communication with your patients.
Paubox Email Suite automatically encrypts all outbound emails and delivers them directly to your patients’ inbox without requiring a password or portal to read the information. It works with Google Workspace, Microsoft 365 and Microsoft Exchange.
With our Premium plan level, you also get the following features to protect your inboxes from malicious email threats:
- ExecProtect – protects against display name spoofing.
- Zero Trust Email – requires additional proof of legitimacy before delivering an email to your inbox.
- Email archiving – backs up all emails to a protected server and allows for easy search.
- Data loss prevention – ensures that sensitive data cannot be accidentally or maliciously transmitted by unauthorized parties.
Overall, implementing HIPAA compliant email in your practice provides huge benefits for patients and practitioners alike—creating greater patient satisfaction and better outcomes.
Additional healthcare email resources
Download: Healthcare’s Guide to HIPAA Compliant Email Marketing