Custom audience fields added to Paubox Marketing

Custom Audience Fields Added to Project Orca - paubox

Paubox Marketing is our HIPAA compliant email marketing solution which allows healthcare providers to send personalized email marketing including protected health information (PHI).

Launched on Christmas Day 2019, we have been hard at work adding features to the product based on feedback we receive from our early adopters.  We are pleased to announce our most recent improvement: custom audience fields.

Custom audience fields

By default, the Paubox Marketing audience panel comes with three columns: email, first name, and last name.  As of today users can add their own custom fields to the panel as well.

Healthcare providers can create subscription lists based off of whatever criteria they require.  They can also use their custom audience fields as Smart Text in their promotions which makes the functionality even more powerful.

This unlocks a great deal of potential for our customers.

Example use case

Let’s say a healthcare provider wants to remind patients what medications they need to renew next month.

Via an .xlsx template upload or the Paubox Marketing API, the provider imports a list of its clients including prescriptions and prescription renewal year/month as custom fields.

The provider then narrows down his or her audience by searching for “2020/March” and adds the resulting matches to a subscription list called “Prescription Renewal Reminder.”

Now the healthcare provider can send an email promotion specifically catered to these patients:

Custom Audience Fields Added to Project Orca - paubox

Other features

In addition to custom audience fields, we’ve also released the following features this year:

About Paubox Marketing

With Paubox Marketing, healthcare providers can send targeted, personalized messages to engage patients and grow their business.

To provide context, here are several macro trends in healthcare:


Related Items:


Try Paubox Marketing for free and make your email marketing HIPAA compliant today.

About the author

Chloe Bowen

Read more by Chloe Bowen

Get started with
end-to-end protection

Bolster your organization's security with state-of-the-art email encryption and inbound email security.

Highest rated HIPAA compliant messaging solution on G2

EmailEncryption BestMeetsRequirements MeetsRequirements
SecureEmailGateway MostImplementable Total
SecureEmailGateway Leader Leader
SecureEmailGateway EasiestToUse EaseOfUse
SecureEmailGateway EasiestAdmin EaseOfAdmin
SecureEmailGateway BestUsability Total
SecureEmailGateway BestResults Total
SecureEmailGateway BestRelationship Total
EmailEncryption UsersMostLikelyToRecommend Nps
EmailEncryption MomentumLeader Leader
SecureEmailGateway BestSupport Mid Market QualityOfSupport
EmailEncryption BestMeetsRequirements MeetsRequirements
SecureEmailGateway MostImplementable Total
SecureEmailGateway Leader Leader
SecureEmailGateway EasiestToUse EaseOfUse
SecureEmailGateway EasiestAdmin EaseOfAdmin
SecureEmailGateway BestUsability Total
SecureEmailGateway BestResults Total
SecureEmailGateway BestRelationship Total
EmailEncryption UsersMostLikelyToRecommend Nps
EmailEncryption MomentumLeader Leader
SecureEmailGateway BestSupport Mid Market QualityOfSupport