Godard Abel: Embrace the audible | SaaStr Annual 2019

Embrace the Audible - Godard Abel
G2 Crowd CEO Godard Abel: Embrace the Audible

After spending about an hour with G2 Crowd CEO Godard Abel at their booth on Tuesday, I was curious to attend his presentation at SaaStr Annual the next day. In fact, I made sure to show up early so I could grab a front row seat.

His presentation was entitled: “The “Dos & Don’ts” of Building Winning SaaS Companies with G2 Crowd”

The “Dos & Don’ts” of Building Winning SaaS Companies with G2 Crowd

Godard Abel: Embrace the audible | SaaStr Annual 2019
“Everything I do today is sales.”

Here are my takeaways from Godard Abel’s presentation at SaaStr Annual 2019:

  • Born in Germany (He’s Gen X like me).
  • Embrace the Audible.
  • “Many of us are worried about getting ‘Amazoned'”
  • He is buddies with Lars Nilsson from SteelBrick days.
  • G2 Crowd was inspired by the fact it took Godard 9 years to get into a Gartner quadrant: “We wanted to eliminate the magic in the magic quadrant.”
  • John Sculley was the first investor in BigMachines.
  • “Everything I do today is sales.”
  • Believes SaaS will get much bigger over the next ten years.
  • Matt Gorniak is the man.
  • Agrees with Marc Benioff that the Fourth Industrial Revolution is a huge wave.
  • G2 Crowd is about amplifying the customer’s voice. Currently at nearly 300 employees.
  • The Godard Demo Rule: No boring demos. “The key to a good demo is how you tell it.”
  • The Godard SaaS Rule: Don’t give it away.
  • “Create a winning story because most software is kinda boring.”
  • Don’t use recruiters. Bring the best people with you instead.
  • Godard also uses the V2MOM.
  • “The simplest thing I’ve learned is just to breath.”
  • Qualtrics went all in on G2 Crowd.
  • Be authentic.
  • Runs every morning.
  • “Follow your divine path to the summit.”

Also, enjoy the pics I took from the front row.


Godard Abel: Embrace the audible | SaaStr Annual 2019
G2 Crowd acquired Siftery in December


Godard Abel: Embrace the audible | SaaStr Annual 2019
Company Culture is vital


Godard Abel: Eliminating the Magic in the Magic Quadrant
“We wanted to eliminate the magic in the magic quadrant.” Godard Abel


Godard Abel: Embrace the Audible | SaaStr Annual 2019
Take care of yourself as you follow your divine path to the summit


Godard Abel: Embrace the Audible | SaaStr Annual 2019
“Create a winning story because most software is kinda boring.”


Godard Abel: Embrace the Audible | SaaStr Annual 2019
The Sales playbook is unique for each company


Godard Abel: Embrace the Audible | SaaStr Annual 2019
The Godard SaaS Rule: Don’t give it away


Godard Abel: Embrace the Audible | SaaStr Annual 2019
The Godard Demo Rule: No boring demos


G2 Crowd

Godard Abel: Embrace the Audible | SaaStr Annual 2019

G2 Crowd is a peer-to-peer, business solutions review platform headquartered in Chicago, Illinois. They can be thought of as a Yelp for business software reviews.

The company was launched in May 2012 by former BigMachines employees, with a focus on aggregating user reviews for business software.

The company recently raised a Series C round of financing.

Try Paubox Email Suite for FREE today.

About the author

Hoala Greevy

Founder CEO Paubox. Kayak fishing when I can.

Read more by Hoala Greevy

Get started with
end-to-end protection

Bolster your organization's security with state-of-the-art email encryption and inbound email security.

Highest rated HIPAA compliant messaging solution on G2

EmailEncryption BestMeetsRequirements MeetsRequirements
SecureEmailGateway MostImplementable Total
SecureEmailGateway Leader Leader
SecureEmailGateway EasiestToUse EaseOfUse
SecureEmailGateway EasiestAdmin EaseOfAdmin
SecureEmailGateway BestUsability Total
SecureEmailGateway BestResults Total
SecureEmailGateway BestRelationship Total
EmailEncryption UsersMostLikelyToRecommend Nps
EmailEncryption MomentumLeader Leader