Understanding how content written by artificial intelligence (AI) fits into Google’s ranking algorithm is top of mind right now.
What’s happening: On February 8th, Google announced they would not punish AI-generated content. We learned this last week during Bernard Huang’s “The future of SEO content” presentation.
Bernard is the co-founder of Clearscope and was our guest speaker during the February Zoom social mixer. We use zoom social mixers as networking and educational opportunities for our guests.
See also: HIPAA Compliant Email: The Definitive Guide
Why it matters: With the recent release of ChatGPT, people are wondering if they can use it to publish content on the web without getting negatively affected by Google.
By the numbers: Here’s Google’s advice for AI-generated content: it should be original, high-quality, and people-first. It should center around E-E-A-T:
- Expertise
- Experience
- Authoritativeness
- Trustworthiness
The intrigue: Bing has not officially published its stance on AI-generated content. It’s widely expected to be in line with Google’s, since Microsoft is a large investor in OpenAI, the company that created ChatGPT.
The bottom line: As long as content is original, high-quality, and written to be read by humans, it’s a green light for using AI.
This post was 100% written by a human 😁
