Does Google punish AI content?

Does Google punish AI written content? | Paubox

Understanding how content written by artificial intelligence (AI) fits into Google’s ranking algorithm is top of mind right now.

What’s happening: On February 8th, Google announced they would not punish AI-generated content. We learned this last week during Bernard Huang’s “The future of SEO content” presentation.

Bernard is the co-founder of Clearscope and was our guest speaker during the February Zoom social mixer. We use zoom social mixers as networking and educational opportunities for our guests.

See also: HIPAA Compliant Email: The Definitive Guide

Why it matters: With the recent release of ChatGPT, people are wondering if they can use it to publish content on the web without getting negatively affected by Google.

By the numbers: Here’s Google’s advice for AI-generated content: it should be original, high-quality, and people-first. It should center around E-E-A-T:

  • Expertise
  • Experience
  • Authoritativeness
  • Trustworthiness

The intrigue: Bing has not officially published its stance on AI-generated content. It’s widely expected to be in line with Google’s, since Microsoft is a large investor in OpenAI, the company that created ChatGPT.

The bottom line: As long as content is original, high-quality, and written to be read by humans, it’s a green light for using AI.

This post was 100% written by a human 😁

About the author

Hoala Greevy

Founder CEO Paubox. Kayak fishing when I can.

Read more by Hoala Greevy

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