HIPAA compliant email marketing isn’t easy to find. Many email marketing tools don’t meet HIPAA regulations for protecting sensitive information. Personalized email marketing is critical to ensuring patient engagement.
Let’s review LeadSquared and see if its email communication is HIPAA compliant.
What is LeadSquared?
LeadSquared is a CRM with marketing automation software. One of its features is personalized email marketing, which is the primary focus of our HIPAA compliance investigation.
LeadSquared and the business associate agreement
A business associate agreement (BAA) is a written contract between a business associate and a covered entity about the duties and responsibilities of securing protected health information (PHI).
A BAA is non-negotiable since it’s required for HIPAA compliance. A covered entity can’t work with a business associate if it refuses to sign a BAA.
LeadSquared signs a BAA mandatorily with every healthcare organization and covered entity with whom they work. Leadsquared’s BAA ensures that it covers protecting data while at rest and in transit making LeadSquared a HIPAA compliant vendor.
Is LeadSquared HIPAA compliant?
Yes, LeadSquared is HIPAA compliant as they sign a BAA as explained above.
HIPAA email marketing tools comparison
Paubox Marketing automatically includes a BAA and ensures that you can securely send PHI in your marketing emails. Patients can read personalized marketing emails directly in their inboxes without having to use a patient portal.
Read more: Why Paubox Marketing is the best HIPAA compliant solution available
Paubox Marketing is HITRUST CSF certified and uses the latest encryption technology to secure emails. You can rest assured that your personalized email marketing campaign is HIPAA compliant with Paubox.