When looking for ways to support your growing business, companies that can provide more than one service are an attractive option.
Sendinblue promises “all the tools you need and few new ones to try,” starting with email marketing but also including shared team inboxes, transactional emails, chat, marketing automation and a CRM.
What is Sendinblue?
Sendinblue was founded in 2007 to serve the needs of digital marketing agencies. Today, the company says it sends over 100 million emails every day and has over 80,000 customers in over 160 companies.
Sendinblue proclaims that it offers “all your digital marketing tools in one place,” and many of them involve communicating with and marketing to customers: email marketing, SMS marketing, chat, transactional email, and marketing automation.
In addition, Sendinblue provides landing pages, signup forms, web ad retargeting and integrated Facebook Ads management.
For the more technically adept customer, the company also provides an API (application programming interface) which “gives developers access to the entire range of Sendinblue features.”
Is Sendinblue HIPAA compliant?
The Sendinblue homepage says, “Your data privacy and security are a top concern for us,” but only points to its efforts to comply with the General Data Protection Regulation (GDPR) in Europe. The company also provides limited information on its email encryption.
…the Users shall undertake not to include in the distribution lists uploaded onto the Sendinblue platform any personal data known as “sensitive” within the meaning of Article 9 of the GDPR, and in particular no health data, but also no data relating to criminal convictions and offences, any social security number, or any bank card number.
The company further disavows any responsibility for the presence of health or other personal data on its platform and makes clear that the user must indemnify Sendinblue and will be solely responsible for any consequences of a data breach.
Finally, a search for HIPAA in Sendinblue documentation in its help center finds no results.
HIPAA email marketing tools comparison
- Sign a BAA
- Provide military-grade encryption
- Allow you to include PHI in your marketing emails
- Allow patients to read your emails directly from their inbox with no extra steps
In addition, Paubox Marketing is HITRUST CSF certified.
Compared to the standard marketing tools, Paubox Marketing is the best option for maintaining HIPAA compliance while harnessing the power of personalized email marketing.
|Company||Will they sign a BAA?||Can you send PHI?|
|Blue Orchid Marketing||NO||NO|
|Mad Mimi (GoDaddy)||NO||NO|
|Infusionsoft by Keap||YES||NO|
|Salesforce Marketing Cloud||YES||NO|
|Eloqua (Oracle)||YES||YES **|
(** To use Oracle Eloqua in a HIPAA compliant manner, recipients receive two emails for every message you send. Patients must also log into a secure message center to view your message—it does not appear in their inboxes. This creates friction and makes it less likely that your patients will read your marketing email.)