Paubox Marketing new analytics dashboard

Darker skin hands in a light colored sweater interact with Macbook ProThe Paubox Marketing new analytics dashboard is now available

Our customers asked for an improved user experience and reporting analytics for Paubox Marketing, so we delivered an all-new look with an improved user experience. Paubox Marketing is unique since it allows healthcare marketers to send personalized emails to patients that include PHI.

Screenshot of Paubox Marketing/Analytics, Sent Campaigns page, showing Email Marketing ID, Date Created, Sent Date, List Sent To columnsLet’s dive into the new Paubox Marketing reporting and analytic features!

  • 30-day scorecard view to see how campaigns are performing as a whole
  • Click into a specific email campaign to see additional analytics
    • Open rates
    • Click through rates
    • Delivery rates
    • Hard bounces
    • Soft bounces
    • Global and list unsubscribe rates
  • See the number of clicks and click-through rate for each separate link within an email campaign
  • View an image of the sent email
Screenshot of Paubox Marketing/Analytics, shows email performance for an intro message from LIFE TIME with analysis off to the right side of the screen that shows Open Rate, Click Through Rate, Delivery Rates and Unsubscribe Rates
Drive your healthcare marketing campaigns with data driven decisions

Are you an existing Paubox Marketing customer?

Thank you for being a customer! Here are a couple other changes you will notice. The Sent page is now called Analytics on your left-hand navigation bar. You’ll still be able to see all of your sent emails on the Analytics dashboard, and any future campaigns will have the added benefit of additional data points and an email preview.

We are also enhancing user roles management in the admin panel to increase security and uniformity between our services. As a result, you may get logged out of the admin panel on your first visit to the new Analytics page under Paubox Marketing. Logging in ensures that your session refreshes under the new user role management.

Click here for a tour of the new Paubox Marketing analytics dashboard

Screenshot of Paubox Marketing/Analytics, Cursor active on Analytics section, shows 30 day scorecard, Engagement at 33% Open Rate, 120,000 Opens | 22% Click Through Rate, 35,000 Unique Clicks, Shows a Pie Chart with 70% Delivered, 10% Hard Bounce, 20% Soft Bounce

Ready to start HIPAA compliant email marketing campaigns today?

Email marketing has the highest return on investment of any marketing channel. Healthcare is finally able to tap into that with Paubox Marketing. Find out how we developed this specifically for healthcare and how we ensure you stay HIPAA compliant. 

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Anne-Marie Sullivan

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SecureEmailGateway EasiestAdmin EaseOfAdmin
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