Is Salesforce Marketing Cloud HIPAA compliant? (2026 update)

Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a marketing automation platform that helps businesses manage email campaigns, lead nurturing, scoring, and analytics across digital channels.

With Salesforce Marketing Cloud Account Engagement organizations can automate marketing workflows and track customer engagement across campaigns.

Is Salesforce Marketing Cloud Account Engagement HIPAA compliant? No, based on our research, Salesforce Marketing Cloud Account Engagement is not HIPAA compliant.

What changed this year?

As of April 2026, our review did not identify any publicly disclosed changes to Salesforce Marketing Cloud Account Engagement HIPAA-related policies or business associate agreement (BAA) terms.

Will Salesforce Marketing Cloud Account Engagement sign a BAA?

No, Salesforce Marketing Cloud Account Engagement will not sign a business associate agreement and therefore is not HIPAA compliant. Salesforce Marketing Cloud Engagement is the core Marketing Cloud product that came from ExactTarget and is covered under the Salesforce Business Associate Addendum Restrictions. Salesforce Marketing Cloud Account Engagement is not the same product and is not covered under the addendum.

Conclusion

Salesforce Marketing Cloud Account Engagement does not sign a BAA and is therefore not HIPAA compliant.

Learn more: HIPAA Compliant Email: The Definitive Guide

FAQs

What is a business associate agreement?

A BAA is a legally binding contract establishing a relationship between a covered entity under HIPAA and its business associates. The purpose of this agreement is to ensure the proper protection of PHI as required by HIPAA regulations.

What is HIPAA?

HIPAA sets national standards for protecting the privacy and security of certain health information.

HIPAA is designed to protect the privacy and security of individuals’ health information and to ensure that healthcare providers and insurers can securely exchange electronic health information. Violations of HIPAA can result in significant fines and penalties for covered entities.

Who does HIPAA apply to?

HIPAA applies to covered entities, which include healthcare providers, health plans, and healthcare clearinghouses. It also applies to business associates of these covered entities. These are entities that perform certain functions or activities on behalf of the covered entity.