Paubox Weekly: Replies added to Paubox Texting

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Today’s Paubox Weekly is 561 words - a 2 minute read.

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1. Replies added to Paubox Texting

Paubox Texting now supports replies! We've also integrated texting into Paubox Marketing.

What's next: We're building read receipts and attachments support.

Why it matters: The market wants an omnichannel, HIPAA compliant communication solution. We know this because our customers are asking for it.

The most requested feature by customers

2. Kaiser Permanente breach exposes millions to third-party advertisers

U.S. health giant Kaiser Permanente has disclosed a data breach affecting approximately 13.4 million current and former members.

What happened: Kaiser's websites and mobile applications may have transmitted personal information and health-related search terms to third-party vendors such as Google, Microsoft, and X (formerly Twitter).

The breach occurred through an online tracking code

3. FTC enhances data protections with updated Breach Notification Rule

The FTC finalized significant updates to the Health Breach Notification Rule, extending coverage to include health apps and similar technologies not previously covered by HIPAA.

What was said: “Protecting consumers’ sensitive health data is a high priority for the FTC,” stated Sam Levine, the Director of the FTC Bureau of Consumer Protection, “With the increasing use of health apps and connected devices, the updated HBNR will ensure it keeps pace with changes in the health marketplace.”

Revised definitions and expanded scope

4. Health data analytics firm data breach affects over 1 million

Health data analytics firm BerryDunn reported a major data breach that exposed personal information belonging to a staggering 1.1 million individuals.

What happened: An investigation revealed that an unauthorized actor had gained access to a 3rd-party network used by BerryDunn and exploited their privileged access to steal data.

A $1 million identity theft reimbursement policy

5. New report reveals increasing cyber threats in healthcare

Kroll released a new research report, “The State of Cyber Defense: Diagnosing Cyber Threats in Healthcare,” that compiled data from over 3,000 cyber incidents.

Key takeaways: When it comes to cyber threats, the report showed that the “healthcare sector is underprepared” and that it is a “consistently popular target” for cybercriminals.

More likely to comply with ransom demands

Community links

• Summary: Biden-Harris rule supporting reproductive health care privacy. Link
• Using email to bridge language and cultural barriers in healthcare. Link
• What to do when an individual revokes authorization. Link
• Can healthcare providers share PHI in billing info with the IRS? Link
• Understanding HIPAA's Military Command Exception. Link
• Netskope threat labs report summary. Link
• Low context communication, a common concept in email. Link
• 3 recent healthcare data breaches expose millions to privacy risks. Link
• City of Hope hit with multiple class action lawsuits in wake of breach. Link
• Who is responsible for HIPAA compliance? Link
• Using HIPAA compliant email for depression and anxiety follow-ups. Link
• Using HIPAA compliant emails to deliver mindfulness techniques. Link

Good reads from around the web

• SEO vs. SEM for healthcare: The difference explained. Link
• After downsizing health care for years, Pentagon says medical readiness was a casualty. Link
• Americans perceive gaps in mental, physical healthcare. Link
• UK outlaws awful default passwords on connected devices. Link

What happened last week