Automated email marketing is the process of sending targeted messages to recipients based on predetermined behaviors.
Healthcare marketers can leverage this tactic to improve patient relationships and expand the reach of their practice.
Keep reading to learn more about the benefits of incorporating automation into your HIPAA compliant email marketing strategy.
Provide more personalized experiences
With automated email marketing, healthcare professionals are able to send customized information to patients that directly applies to their health situations and specific interests. For instance, patients with heart disease may receive relevant lifestyle tips and the latest recommendations from leading authorities like the The American Heart Association.
When emails are irrelevant, recipients are more likely to unsubscribe from your list. On the flip side, delivering highly personalized and educational content at the right time will show patients that you truly understand and care about their needs. This leads to better engagement and retention rates.
Another way to help patients feel appreciated from the start is sending automated welcome emails to new email subscribers. This can include answers to frequently asked questions about your practice, links to helpful resources, and some insight on what they can expect from your content.
Improve patient care
Automated email marketing offers a quick and easy way to request appointment confirmations, send reminders, direct patients to the necessary pre-appointment forms, and send post-visit reminders.
This provides patients with a convenient way to take action. It also lowers the chance of no-show appointments and reduces the need for staff to follow up with patients manually, which ultimately makes your operations run more smoothly and efficiently.
In addition, email automation helps patients stay on track with their care plan. For example, you could send automated post-appointment emails that summarize the visit and lay out critical instructions for medications.
Grow your bottom line
Automated email marketing is a powerful way for healthcare professionals to strengthen communication with current patients.
Sending automated newsletters keeps patients informed on important process changes, new services, or upcoming events within your practice. Staying consistent with this outreach will make your practice memorable, which improves satisfaction and boosts brand loyalty throughout the patient journey.
In addition, automated email marketing offers an easy opportunity to raise awareness of your services and reach more people.
This can be accomplished by sending an automated survey to patients after a visit, which allows you to collect valuable insights on what’s working well and where to make adjustments.
You can then send an automated thank you email to happy patients, with an option to refer your practice to their family and friends.
Save time
When done correctly, email marketing is a valuable way to grow your business. However, traditional methods do require many moving parts and repetitive outreach to successfully connect with your audience.
Automated email marketing helps streamline this process by saving time and resources. Healthcare professionals can implement several marketing campaigns at once and reach more patients across multiple channels. In addition, the ability to schedule content in advance and automatically collect data means that fewer employees need to be involved.
Automating some of these tedious tasks will free up time for your staff to focus on the crucial aspects of your business.
Conclusion
In conclusion, automated email marketing plays a key role in your HIPAA compliant email marketing efforts. The benefits include:
- Creates more personalized experiences for patients
- Makes patient care more seamless
- Enhances your practice’s reputation and reach
- Frees up time for your staff
By leveraging automation, healthcare providers can improve relationships with current patients and drive more business growth.
