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Today’s Paubox Weekly is 514 words - a 2 minute read.
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We analyzed how healthcare organizations use email marketing in the first quarter of 2024, looking for trends and insights so we can bring you the latest statistics, send patterns, and benchmarks.
Snapshot:
Connect a form to a Paubox Marketing list and automatically add the contact to that list.
Why it matters: This makes follow-on engagement effortless and efficient, so you no longer need to add contacts manually.
It's all about personalized communication
The Biden-Harris Administration announced a final ruling regarding privacy for reproductive health care and will provide additional privacy under HIPAA.
The bottom line: The goal of the rule is to protect patient confidentiality and prevent medical records from being used against individuals seeking reproductive medical care.
The OCR received nearly 30,000 comments
Ernest Health Rehabilitation Health faced a massive data breach impacting multiple hospitals in Texas, New Mexico, and other states.
What's new: Since then, Ernest Health has been hit by a class action lawsuit alleging the breach occurred because of “insufficient cybersecurity” and that Ernest Health had “no effective means to prevent, detect or stop” the threat.
LockBit has claimed responsibility for the attack
To address concerns regarding anticompetitive practices in the healthcare industry, the FTC, DOJ, and HHS collaborated to launch an online portal.
Going deeper: Complaints submitted through the portal will undergo a preliminary review by staff at the FTC and DOJ's Antitrust Division.
Will enable the agencies to hear directly from the public